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Introduction to Digital Marketing
Introduction to Digital Marketing
Curriculum
10 Sections
47 Lessons
50 Hours
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Introduction to Digital Marketing
4
1.1
What is Digital Marketing?
50 Minutes
1.2
Traditional vs. Digital Marketing
40 Minutes
1.3
Components of Digital Marketing
60 Minutes
1.4
– Importance of AI in Digital Marketing
Website Planning & SEO Basics
6
2.1
Domain, Hosting, and CMS (WordPress basics)
50 Minutes
2.2
On-page SEO: Meta tags, headings, keyword optimization
2.3
Website structure and layout
2.4
Off-page SEO: Link building basics
2.5
AI Tools: SurferSEO, NeuronWriter, SEMrush AI Assistant
2.6
Practical: Basic website setup + AI keyword planning
Content Marketing with AI
4
3.1
Types of content: Blog, Video, Infographics
3.2
Content Strategy & Calendar
3.3
AI Tools: ChatGPT, Jasper, Copy.ai, Grammarly
3.4
Practical: AI-assisted blog writing, content rewriting, caption generation
Social Media Marketing
5
4.1
Platform Overview: Facebook, Instagram, LinkedIn, Twitter, YouTube
4.2
Social Media Strategies
4.3
Post scheduling & engagement analytics
4.4
AI Tools: Canva AI, Lumen5, Pictory, Meta AI
4.5
Practical: Designing posts, scheduling content, social media automation
Search Engine Marketing (SEM) & PPC
5
5.1
Google Ads Basics (Search, Display, Video)
5.2
Campaign Setup & Bidding Strategy
5.3
Keywords & Quality Score
5.4
AI Tools: Google AI Recommendations, AdCreative.ai
5.5
Practical: Create a mock Google Ads campaign using AI insights
Email Marketing with AI Automation
5
6.1
Email Marketing Strategy
6.2
List Building & Segmentation
6.3
Drip Campaigns
6.4
AI Tools: Mailchimp AI, GetResponse AI, SubjectLine.com
6.5
Practical: AI-generated subject lines and automated email sequences
Analytics & Reporting
5
7.1
Google Analytics & GA4 Overview
7.2
Tracking User Behavior
7.3
Conversion Tracking
7.4
AI Tools: GA4 Insights, HubSpot AI, Smartlook
7.5
Practical: Set up Google Analytics, use AI tools for insights
Influencer & Affiliate Marketing
4
8.1
Basics of influencer & affiliate marketing
8.2
Tools to find influencers
8.3
AI Tools: Upfluence, Heepsy, Creator.co
8.4
Practical: Identify influencers and create mock collaborations
AI-Driven Marketing Strategy & Tools
6
9.1
AI in Customer Journey Mapping
9.2
Chatbots (ManyChat, Tidio AI)
9.3
AI in Lead Scoring & CRM
9.4
Voice Search Optimization
9.5
AI in personalization & targeting
9.6
Hands-on: Set up chatbot, create a basic AI-driven funnel
Capstone Project + Presentation
3
10.1
Create a comprehensive digital marketing campaign for a brand
10.2
Use AI tools in content, strategy, ad creation, and analytics
10.3
Presentation & Review
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