This introductory course provides a foundational understanding of User Interface (UI) and User Experience (UX) design. It explores how digital products are conceptualized, designed, and optimized to create meaningful and engaging user interactions. The course emphasizes user-centered design principles, visual hierarchy, usability, and wireframing through hands-on activities and real-world project simulations.
his course provides a deep dive into the core methods and principles of user research, a foundational step in the UX design process. Focused on identifying, analyzing, and interpreting user behaviors, motivations, and pain points, the course equips learners with practical skills to conduct effective research that informs human-centered design solutions. Through a mix of theory and field practice, students will learn to develop user personas, conduct interviews, usability testing, and synthesize insights into actionable outcomes.
This module focuses on two fundamental components of user-centered design: Competitor Analysis and User Persona Creation. Together, they form the foundation for making strategic design decisions that align with both market standards and user needs.
